Energy Insurance Mutual Limited
Project Type: Website Redesign / Content Strategy
The EIM website hadn't been updated in over 6 years and it showed. Not only did the website look dated, the navigation system was confusing, making it difficult for their members to find important information. We were brought on to craft a brand new, custom website and restructure all of the content to create an enhanced user experince for their members.
Content organization and a streamlined navigation were the top priorties for EIM. As we designed the new site, we put together a game plan of how to best reorganize the existing content to make it easily accessible. The end result was a beautiful, mobile friendly website that makes it easy for EIM members to acces key information from every page of the site; greatly improving the user experience.
